Privacy Policy

We have utmost respect for your privacy. This Privacy Policy ("Policy"), along with the Cookie Policy as available at www.southwave.store ("Cookie Policy"), reflects the Company's commitment towards protecting the privacy and personal information provided by Users and sets out the nature and type of information the Company collects from Users for the purpose of sale of the Products, the usage and disclosure of such information, and the safety and security measures adopted by the Company to safeguard such information.

By using, browsing, accessing, or purchasing from the Platform you agree to be bound by the terms of this Policy and consent to the collection, storage, possession, dealing, handling, sharing, disclosure or transfer of your information in accordance with the terms of the Policy. You hereby further consent to the transfer and/or storage of user information and data across borders in accordance with applicable laws. We shall not use the User's information in any manner except as provided under this Policy.

Terms not defined herein (including specifically capitalized terms) will have the meaning ascribed to them in the Company's Terms and Conditions for the Platform, as available at https://southwave.store/pages/terms-and-conditions ("Terms and Conditions").

1. Information We Collect

We collect the following types of information when you use our Platform:

Personal Information

• Name, email address, phone number, and shipping/billing address
• Payment information (processed securely through our payment partners)
• Order history and purchase preferences
• Account credentials (username and password)

Automatically Collected Information

• Device information (IP address, browser type, operating system)
• Browsing behavior and interaction with our website
• Cookies and similar tracking technologies
• Location data (based on IP address)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Process and fulfill your orders, including shipping and delivery
• Send order confirmations, shipping updates, and transaction receipts
• Provide customer support and respond to your inquiries
• Improve our products, services, and website functionality
• Personalize your shopping experience and provide product recommendations
• Send marketing communications, promotional offers, and newsletters (with your consent)
• Prevent fraud, ensure security, and comply with legal obligations
• Analyze website usage and performance through analytics tools

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Payment Processors: To securely process your transactions
• Shipping Partners: To deliver your orders (e.g., courier services)
• Service Providers: Third-party vendors who assist with marketing, analytics, and customer support
• Legal Compliance: When required by law, court order, or government regulation
• Business Transfers: In the event of a merger, acquisition, or sale of assets

All third-party service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4. Data Security

We implement industry-standard security measures to protect your personal information:

• SSL (Secure Socket Layer) encryption for all transactions and data transmission
• Secure servers and encrypted databases
• Limited employee access to personal information on a need-to-know basis
• Regular security audits and updates

While we take reasonable precautions to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

5. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request corrections to inaccurate or incomplete information
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing emails by clicking the unsubscribe link in our emails
• Cookie Management: Control cookie preferences through your browser settings

To exercise any of these rights, please contact us at southwave.in@gmail.com.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your activity to deliver personalized advertisements

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

7. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce our agreements

Order and transaction data is typically retained for 7 years in accordance with Indian tax and accounting laws.

8. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our Platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

10. Updates to This Privacy Policy

SouthWave reserves the right to modify this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date. Your continued use of the Platform after changes are posted constitutes your acceptance of the updated Policy.

Last Updated: February 2026

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

South Wave LLP
Email: southwave.in@gmail.com
Phone: +91 9778395294
Address: Silk St, near South Beach Road, Mananchira, Kozhikode, Kerala 673001, India