SOUTHWAVE – THE UNEXPECTED WAVE  

Founded in 2022, Southwave started as an online brand before establishing its first physical experience store in Calicut, June 2024. We take pride in being a homegrown brand, shaped by the city’s raw energy and inspired by waves—unexpected, powerful, and ever-evolving.  

Southwave exists at the intersection of fashion, streetwear, and culture. Our journey is deeply rooted in the essence of individuality and self-expression, influenced by the industrial revolution’s impact on urban lifestyles. Every piece we create isn’t just clothing—it’s a story, a narrative that blends purity and wreckage, structure and chaos.  

We design what we want to wear. Essentials crafted for everyday life, each piece carrying a distinct personality. More than just a store, Southwave is a collective—a place where streetwear, art, music, and coffee come together. Through Under Blu, our in-store artisanal café, and our community-driven events, we’ve built a culture that goes beyond fashion.  

This is more than a brand—it’s a wave. And waves don’t stop.