If there's one thing we've held onto since day one, it's that Southwave isn’t just about clothes—it’s about the people who make it all happen. From artists and designers to musicians and skaters, community has always been at the core of what we do. The response and support we’ve received from our people have shaped us more than anything else. We’ve grown fast, but we didn’t do it alone.

Art, Music & Fashion—Together

Collaboration fuels everything we create. We’ve worked with local artists on designs, photo shoots, and campaigns, not just to bring fresh perspectives to our brand but to give them a platform to showcase their work. It’s never just about us—it’s about building something bigger together.

Events That Keep the Culture Alive

We don’t just sit in our store and wait for things to happen. We go where the community goes. That means showing up at music festivals, underground art shows, and everything in between.

• Free ground Festival & Kappa CULTR – We set up shop at the biggest community-led events in Kerala, bringing our gear straight to the people who vibe with us the most.

• Waveform with Curb Community – Music, coffee, fashion—all under one roof. We’ve run two editions of Waveform with the Curb Community, blending our love for street culture into an event that feels as raw and real as the people attending it.

• Skimboarding with Skimb.co – Pushing culture forward isn’t just about art and music—it’s about movement too. We teamed up with Skimb.co to run skimboarding workshops, getting people into a sport that’s been growing fast in our coastal cities.

 

Underblu & The Coffee Connection

Coffee isn’t just caffeine—it’s culture. Through Underblu, our sister company, we’ve hosted coffee cupping sessions and brewing workshops right in our store. It’s all about creating a space where people connect, learn, and share a moment over a cup of something strong.

More Than a Brand—A Community

Southwave isn’t a one-man show. It’s built by the artists, skaters, musicians, and misfits who keep pushing culture forward. We’re just here making sure they have the space to do it. Whether through collabs, events, or just showing up, we’ll always put community first. Because at the end of the day, that’s what really makes a brand last.